August 28, 2019   |   NEW YORK

Integrity Marketing Group Welcomes Strategic Growth Investment

Harvest Partners Joins HGGC and Integrity Management to Accelerate Growth of Senior Market Leader

Harvest Partners, LP (“Harvest Partners” “Harvest”), announced today that funds managed by Harvest Partners have completed a new investment in Integrity Marketing Group (“Integrity”), in partnership with existing investors, HGGC and management. Integrity, headquartered in Dallas, TX, is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market.

“We are very excited for Harvest Partners to join the Integrity family as we look to continue our pace of growth after three-straight years of organic and acquisitive expansion,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “We believe Integrity has just begun to tap into its potential and adding an outstanding investor like Harvest Partners alongside HGGC will ensure we have the resources to help as many American seniors as possible through execution of our national partnership-based distribution strategy.”

“Bryan and Integrity’s management team have done an incredible job growing the business into the undisputed leader in the senior market,” said Jay Wilkins, Partner at Harvest. “We look forward to a strong partnership with management and HGGC as we collectively drive Integrity’s next phase of growth.”

More on Harvest Partners’ growth investment in Integrity can be viewed in the following video:

“The winning culture at Integrity is based on a partnership-first mentality that ensures all stakeholders are aligned,” added Steve Carlson, Partner at Harvest. “We’re proud to be part of their team and believe further investment in technology and talent will position the business to continue its impressive trajectory.”

“Over the past three years we have enjoyed a highly successful and collaborative partnership with Bryan and his team of partners, who have surpassed our expectations and show no signs of slowing down,” said Steve Young, President and Co-Founder of HGGC, who will continue to serve as Co-Chairman of the Board of Integrity.

“With Harvest Partners joining the existing group of management, Integrity partners and HGGC, we are confident that Integrity can replicate its success over the next three years and truly transform the industry,” added John Block, Partner at HGGC.

Goldman Sachs and Morgan Stanley served as financial advisors to Integrity and HGGC, while Evercore acted as financial advisor to Harvest Partners. Owl Rock Capital is acting as Administrative Agent and, together with Crescent Capital Group and Antares Capital, serve as Joint Lead Arrangers and Joint Bookrunners. Funds managed by Harvest Partners SCF provided additional financing.

About Integrity Marketing Group

Integrity Marketing Group (“Integrity”), headquartered in Dallas, TX, is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies throughout the country and over 215,000 independent agents. Integrity’s 500 employees serve almost 4 million clients. In 2019, Integrity will help insurance carriers place over $2 billion in new premiums. For more information, visit